How does usfarmer.com ensure that your information is secure?

usfarmer.com maintains practices and procedures designed to ensure the security, integrity and confidentiality of customer information. Only employees requiring customer information to carry out their business functions will have access to the customer information. Employees are educated about safeguarding customer information from unauthorized access, disclosure, or use. usfarmer.com uses industry standard security measures called SSL (secure socket layer encryption) for all online credit card transactions. usfarmer.com will monitor and adopt, as appropriate, new technological improvements to aid in ensuring the accuracy and security of customer information.

What type of information does usfarmer.com collect?

usfarmer.com gathers customer information needed to provide superior service, communicate offers on merchandise and services which we believe will be of interest to you, and to administer our business. In order to best serve you, we may gather information from you in a few instances.

First, when you visit our site, we may collect non-personally identifiable information from you. Through the use of computer "cookies" we collect data, such as your IP address, browser type, domain name, and specific U.S. Farmer web pages through which you click. This data is collected automatically and utilized in aggregate to help us look for trends so that we can improve our website and your usfarmer.com experience. Additional information regarding computer cookies and how to disable them is described below.

Second, we may ask you to voluntarily provide information in a few circumstances. When you purchase items from usfarmer.com, we will ask you to voluntarily provide certain personally identifiable information, such as, your name, address, telephone number, e-mail address, and credit card number. We need this information to process and fulfill your order and notify you of order status. Other examples of when we may ask you to voluntarily provide personally identifiable information include if you subscribe to our monthly magazines (information such as your name and e-mail address), choose to provide us preference information (such as interests, product preferences, and items purchased), or when you enter a sweepstakes or one of our promotions (information such as name, address and telephone number).

What information do we share and with whom?

usfarmer.com does not rent or sell customer information to outside marketers. We may share your information (as described above) with members of the U.S. Farmer family of businesses to provide you with products or services that you have requested or to provide you with promotional offers that we believe will be of interest to you. The U.S. Farmer family of businesses include all U.S. Farmer affiliates as well as other selected businesses with which U.S. Farmer has a relationship and which have agreed to adhere to our strict standards for providing quality products and services, responding to your needs, and protecting customer information.

In certain circumstances, usfarmer.com may share your customer information with trusted service providers that need access to your information to provide operational or other support services. To ensure the confidentiality and security of your information, service providers must agree to safeguard your information in strict compliance with our policy. In the event of a sale of all or part of one of our businesses, we may share customer information related to that business as part of the transaction.

Does usfarmer.com use cookies?

"Cookies" are small pieces of information that are stored by the browser on your hard drive. usfarmer.com may store some information on the visitor's computer in the form of a cookie or similar file. The cookies that are configured by us do not contain any personally identifying information, such as your name, or sensitive information, such as your credit card number. The cookies allow us to recognize you when you return to our site and to provide you with a customized experience that we feel will be of value to you. For example, these files allow us to tailor your usfarmer.com experience to reflect your expressed interests and preferences. Equipment in the "Saved Equipment" section of the website is saved in a cookie located on your computer. By deleting the cookie, disabling the cookies feature in your browser or using a different computer the previously saved equipment listings in your "Saved Equipment" section will not be available.

Can I disable these cookies?

Most web browsers allow you to exercise control over cookie files on your computer by erasing them, blocking them, or notifying you when such a file is stored. Please take a look at your particular browser for instructions on this function. If you do elect to disable the usfarmer.com cookie, please note that you may not be able to take full advantage of a personalized experience at usfarmer.com.

Can I "opt out" of receiving promotional e-mails from usfarmer.com?

usfarmer.com may send you e-mails with promotional offers only if you opt-in to receiving such e-mails. If you would no longer like to receive e-mailed special event information, sales notifications or other messages from usfarmer.com, please send an e-mail to info@usfarmer.com with the subject stating "Unsubscribe". Your e-mail address will be removed from our marketing list. All marketing e-mails will also contain an unsubscribe link.